The Mahindra Thar Roxx is one of the most eagerly awaited vehicles in the Indian automotive market. Launched on August 15, 2024, it marks a significant evolution of the popular Thar series, now featuring a five-door configuration. This new model aims to combine the rugged charm of its predecessor with modern comforts and advanced technology.
As an SUV, the Thar Roxx is designed for both urban driving and off-road adventures, appealing to a wide range of customers. With its competitive pricing and impressive features, it is set to capture the interest of many SUV enthusiasts.The Thar Roxx brings a fresh perspective to the Thar lineup, maintaining its iconic design while introducing contemporary elements. It boasts a more spacious interior, advanced safety features, and powerful engine options.
The launch event was highly anticipated, reflecting the growing popularity of SUVs in India. As potential buyers look for vehicles that offer both style and functionality, the Thar Roxx promises to deliver on both fronts.
In this article, we will explore various aspects of the Mahindra Thar Roxx, including its design, features, performance specifications, and pricing. We will also provide an overview of its market positioning and expected impact on the automotive landscape in India.
Mahindra Thar Roxx 2025
| Feature | Details |
|---|---|
| Launch Date | August 15, 2024 |
| Body Style | Five-door SUV |
| Engine Options | 2.0-litre petrol & 2.2-litre diesel |
| Power Output | Petrol: 160 bhp; Diesel: 150 bhp |
| Price Range | ₹12.99 lakh – ₹18.99 lakh |
| Safety Features | Six airbags, electronic stability control |
| Technology | 10.25-inch touchscreen infotainment system |
| Seating Capacity | Five passengers |
Design and Exterior Features
The Mahindra Thar Roxx retains the rugged aesthetic that has become synonymous with the Thar brand while incorporating modern design elements. The vehicle features:
- A bold front grille with six double-stacked slots.
- New C-shaped LED daytime running lights (DRLs) and projector headlamps.
- Circular fog lights that enhance visibility during adverse weather conditions.
- A spacious cabin with two additional rear doors for easier access to the back seats.
- Diamond-cut alloy wheels that add a touch of elegance.
The rear design includes C-shaped LED taillights and a tailgate-mounted spare wheel, which reinforces its off-road credentials while maintaining a stylish appearance.
Interior Comfort and Features
Inside the Thar Roxx, comfort meets functionality:
- The cabin is designed with soft-touch materials, providing a premium feel.
- It includes a 10.25-inch touchscreen infotainment system compatible with wireless Apple CarPlay and Android Auto.
- A fully digital instrument cluster enhances visibility and provides real-time information.
- The vehicle offers ventilated front seats for added comfort during hot weather.
- A panoramic sunroof, claimed to be the largest in its segment, allows natural light into the cabin.
Additionally, rear AC vents ensure that all passengers remain comfortable during long journeys.
Performance Specifications
The Mahindra Thar Roxx offers two engine options catering to different driving preferences:
- Petrol Engine: A 2.0-litre mStallion turbo-petrol engine delivering 160 bhp and 330 Nm of torque.
- Diesel Engine: A 2.2-litre mHawk diesel engine producing 150 bhp and similar torque figures.
Both engines are available with a choice of six-speed manual or automatic transmissions. This flexibility allows drivers to select their preferred driving experience.
Safety Features
Safety is a top priority in the Mahindra Thar Roxx:
- Equipped with over 35 standard safety features, including six airbags for passenger protection.
- Advanced Driver Assistance Systems (ADAS) like lane keep assist and adaptive cruise control enhance driving safety.
- Electronic Stability Control (ESC) helps maintain vehicle stability in challenging conditions.
- A 360-degree camera system provides comprehensive visibility around the vehicle.
These features make the Thar Roxx one of the most technologically advanced SUVs in its class.
Pricing and Variants
The pricing strategy for the Mahindra Thar Roxx is competitive within its segment:
- The entry-level MX1 petrol variant starts at ₹12.99 lakh.
- The diesel variant begins at ₹13.99 lakh.
- Higher variants can go up to ₹18.99 lakh depending on additional features and specifications.
This pricing structure makes it accessible to a broader audience while ensuring that it remains an attractive option for those seeking adventure without compromising on comfort.
Market Positioning
The launch of the Mahindra Thar Roxx comes at a time when SUVs are gaining immense popularity in India. With increasing consumer demand for versatile vehicles capable of handling both urban environments and off-road terrains, the Thar Roxx is well-positioned to capture market share from competitors such as Maruti Suzuki’s Jimny and other compact SUVs.Mahindra’s reputation for building durable vehicles further strengthens the appeal of the Thar Roxx among consumers looking for reliability and performance.
Expected Impact
As Mahindra increases production capacity in early 2025 to meet high demand—reportedly reaching waiting periods of up to 15 months—the Thar Roxx is expected to significantly influence sales trends in the SUV segment. The combination of modern features, powerful engines, and competitive pricing positions it as a strong contender in the market.
In conclusion, the Mahindra Thar Roxx represents an exciting chapter in the evolution of one of India’s most beloved SUVs. With its blend of ruggedness and modernity, it caters to both adventure seekers and everyday drivers alike. As it hits roads across India, it will be interesting to see how it performs against established rivals and how it shapes consumer preferences in the growing SUV market.
